Wholesale Guide
Notes on sourcing, assortment and margin for European retailers stocking K-beauty.
Korean Cosmetics Wholesale in Italy
Korean cosmetics sold in Italy need Italian text for four label elements, an EU Responsible Person on the pack, and no restickering in your back room.
Read →Korean Cosmetics Wholesale in France
French cosmetics wholesale needs French labelling under the loi Toubon, a Triman EPR mark, and a responsible person on every unit before sale.
Read →K-Beauty Trends 2026 for Retail Buyers: What Is Moving and What Is Noise
K-beauty trends 2026 for buyers. Skin barrier, PDRN, sun sticks, toner pads, scalp care, and the rules for buying trends without dead stock.
Read →Buying Direct from Korea or from an EU Wholesaler: The Real Math
Direct import from Korea wins on volume repeat lines and loses on first orders once freight tails, the responsible person role and import VAT are a...
Read →How to Read Korean Batch Codes and Expiry Dates
Most Korean cosmetics list a manufacturing date rather than an expiry date, so buyers must decode it correctly before restocking a European shelf.
Read →Adding Korean Scalp Care to a Salon Back Bar
Korean scalp care works on a salon back bar as a timed, priced add-on built from retail-size scaler, shampoo and tonic, sold as sealed units at the...
Read →Can Pharmacies Sell Korean Skincare in the EU?
Yes: body care is pharmacy goods under German, Austrian and French pharmacy rules; the real work is the EU label, the Responsible Person and ingred...
Read →K-Beauty Seasonality in Europe: What Sells When
European beauty retail peaks in December and bottoms out in August, so wire the Christmas order by early September and the sun care order before Se...
Read →K-Beauty for Teens and Acne-Prone Customers: Stocking and Advising Responsibly
Stocking K-beauty for teens and acne-prone customers. Age-appropriate ranges, the advice boundary, parents as buyers, and the price points.
Read →What It Actually Costs to Import Korean Cosmetics into the EU
EU duty on most Korean cosmetics is 0 percent; the real cost is volumetric air freight, per shipment charges and import VAT you finance for weeks.
Read →What Documents to Ask a Supplier For Before You Stock
Ask a Korean cosmetics supplier for six documents before a purchase order, but only the pack photo and the invoice actually prove anything.
Read →EORI, VAT and the Registrations You Need Before a First Import
EORI number, VAT registration, CPNP account, packaging register. Four registrations before a first import, all free or nearly, in the order that av...
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