The Essentials

The Essentials: the 15 products we believe no K-beauty shelf should be without — Anua's Heartleaf 77 toner, Beauty of Joseon's Relief Sun, ROUND LAB's Dokdo cleanser, TIRTIR's Mask Fit cushion and AXIS-Y's dark-spot serum. Distilled from our own retail sell-through, this is the shortest path to a credible opening assortment.

• Anua Heartleaf 77% Soothing Toner 500ml — EAN 8809640734700
• Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 — EAN 8809968130277
• Round Lab 1025 Dokdo Cleanser 150ml — EAN 8809738608364
• TIRTIR Mask Fit Red Cushion SPF40 PA++ — EAN 8809928135830

Minimum order is EUR 500; everything is CPNP-registered, EU-labelled and dispatched from our Vienna warehouse 1–2 working days after payment. Wholesale prices unlock after your trade account is approved. Related guides: building your first K-beauty shelf, how much inventory to open a K-beauty store.