The Glow Trade is the wholesale division of mimo studio GmbH, based in Vienna, Austria. We supply Korean skincare to retailers across Europe — from single-door shops to multi-store chains and online sellers.
Built on retail, not on a spreadsheet
We are not a trading company that discovered K-beauty last year. We operate Mimo Mimo, a multi-store K-beauty retail business in Europe. Every brand and every SKU in our wholesale catalogue has earned its place on our own shelves first.
That changes what you get from us. Our assortment decisions are based on real sell-through data from our own stores — not on what looks good in a Korean export catalogue. If a product does not sell at retail, we do not stock it. If it does, we know at what pace, at what price point, and next to which products.
Why retailers buy from us
- Compliant stock, ready to sell. Everything we ship is imported, CPNP-registered and EU-labelled. You put it on the shelf; the paperwork is done.
- Speed. Orders dispatch from our Vienna warehouse within 24–48 hours. No waiting on shipments from Korea.
- A curated range. 70+ K-beauty brands, including COSRX, Beauty of Joseon, ANUA, SKIN1004 and Torriden — selected on performance, not hype.
- Simple terms. MOQ of €500 per order, including reorders. No contracts, no minimum intervals, no commitments beyond the order in front of you.
- Direct sourcing. More than 20 years of B2B trade with Korea. Short supply chains, honest pricing.
Vienna logistics
All stock sits in our own warehouse in Vienna. Central location, fast transit times across the EU, one point of contact. Support in German and English.
Prices are visible after trade-account approval. Vetting takes one to two working days.