Trade insights
Wholesale Guide · Costs & terms
Notes on sourcing, assortment and margin for European retailers stocking K-beauty.
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Buying Direct from Korea or from an EU Wholesaler: The Real Math
Direct import from Korea wins on volume repeat lines and loses on first orders once freight tails, the responsible person role and import VAT are a...
Read more →What It Actually Costs to Import Korean Cosmetics into the EU
EU duty on most Korean cosmetics is 0 percent; the real cost is volumetric air freight, per shipment charges and import VAT you finance for weeks.
Read more →What Retailers Get Wrong About K-Beauty Pricing
Matching the cheapest online price for Korean skincare costs a shop its margin and, under the EU 30 day rule, its right to advertise reductions.
Read more →MOQ, Lead Times and Payment Terms in K-Beauty Wholesale
Korean exporters set minimums per brand, usually 1,000 dollars or more, take 50/50 prepayment and need one to four weeks before goods ship.
Read more →How Much Inventory Do You Need to Open a K-Beauty Store?
A first K-beauty shop needs about 200 to 300 lines at two to four units each, with a third of the inventory budget held back for the first reorder.
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