Wholesale Guide
Notes on sourcing, assortment and margin for European retailers stocking K-beauty.
How to Check a Product Is Already CPNP Notified Before You Buy
No public register confirms a CPNP notification, so check the EU responsible person printed on the pack, VIES and Safety Gate before paying a deposit.
Read →Scalp Care Retail: What Sells Between Appointments
The scalp shampoo at the basin, a 100 ml leave-on tonic and a weekly scaler are the haircare products clients rebuy; order by wash count, not by case.
Read →Spotting Grey-Market and Counterfeit K-Beauty Before You Order
Most grey-market K-beauty is genuine but was never sold in the EEA, so a back-of-pack photo, the GTIN and a clean invoice tell you more than a cert...
Read →Negotiating With a Beauty Wholesaler: What Moves and What Does Not
Negotiating with a beauty wholesaler. What actually moves, tiers, terms, freight, samples, marketing assets, and what never moves, plus the ask email.
Read →What Retailers Get Wrong About K-Beauty Pricing
Matching the cheapest online price for Korean skincare costs a shop its margin and, under the EU 30 day rule, its right to advertise reductions.
Read →How to Start a K-Beauty Business in Europe: The Sequence That Avoids the Expensive Mistakes
The sequence for starting a K-beauty business in Europe that avoids the expensive mistakes. Legal form, sourcing route, first assortment, realistic...
Read →Testers, Samples and Hygiene in a Beauty Store
Testers and free samples are still products under EU cosmetics law, so most need full labels, safe handling rules and a set retirement date once op...
Read →A K-Beauty Retail Business Plan: The Numbers Section, Line by Line
The numbers section of a K-beauty retail business plan, line by line. Revenue build, margin bands, rent, stock as working capital, break-even.
Read →Selling Routines Instead of Single Products
A cleanser, one treatment step and sunscreen sold together outsell a single K-beauty bottle by giving a buyer three reasons to come back.
Read →Which Korean Beauty Packaging Actually Sells Off the Shelf
Korean skincare sells without staff when the front panel names the step, skin need and use in the shopper's language; the rest needs a strip or a p...
Read →MOQ, Lead Times and Payment Terms in K-Beauty Wholesale
Korean exporters set minimums per brand, usually 1,000 dollars or more, take 50/50 prepayment and need one to four weeks before goods ship.
Read →Do You Need a Customs Broker to Import Cosmetics into the EU?
A customs broker files the declaration and codes the goods, but liability for what the declaration says stays with the importer, so brief them like...
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