Trade insights
Wholesale Guide · Brand guides
Notes on sourcing, assortment and margin for European retailers stocking K-beauty.
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ABIB Wholesale in Europe: What Retailers Should Know Before Ordering
ABIB's gummy sheet masks and heartleaf line are the quiet overperformers of K-beauty retail. What sells, which formats it fits, what to check.
Read more →The Korean Skincare Brands Worth Stocking in 2026, by Retail Format
COSRX, Beauty of Joseon, Anua and Medicube anchor a K-beauty shelf in 2026; Aestura, Illiyoon and Round Lab fit pharmacies; velocity brands rotate ...
Read more →Torriden Wholesale in Europe: What Retailers Should Know Before Ordering
Torriden owns the hydration conversation with the Dive-In line, a number one serum in Korean rankings. What sells, what it costs, what to check.
Read more →MIXSOON Wholesale in Europe: What Retailers Should Know Before Ordering
MIXSOON built a brand on single-ingredient essences, with the Bean Essence as its global hero. What sells, how to merchandise it, what to verify.
Read more →VT Cosmetics Wholesale in Europe: What Retailers Should Know Before Ordering
VT Cosmetics made Reedle Shot the most talked-about texture in K-beauty. What the spicule line is, how to sell it, and what the claims rules ask.
Read more →COSRX Wholesale in Europe: What Retailers Should Know Before Ordering
COSRX wholesale for EU retailers: the four SKUs that sell, German drugstore prices of 4.85 to 19.99 EUR, and the pack checks to run before acceptin...
Read more →Medicube Wholesale in Europe: What Retailers Should Know Before Ordering
Medicube pairs a viral skincare line with the AGE-R device business. PDRN serums, pore pads, claims discipline, and what retailers should verify.
Read more →Anua Wholesale in Europe: What Retailers Should Know Before Ordering
Anua turned heartleaf and a double-cleansing oil into Europe's fastest K-beauty reorder engine. The SKUs that move, the formats they fit, the check...
Read more →Biodance Wholesale in Europe: What Retailers Should Know Before Ordering
Biodance's Bio-Collagen Real Deep Mask turned an overnight hydrogel into the strongest social-to-register conversion in K-beauty. What to stock.
Read more →TOCOBO Wholesale in Europe: What Retailers Should Know Before Ordering
TOCOBO owns the sun stick format and the pastel shelf. Cotton Soft and Bio Watery lead the line; what to stock, where it fits, what to check.
Read more →SOME BY MI Wholesale in Europe: What Retailers Should Know Before Ordering
SOME BY MI owns the teen and acne-prone conversation with its 30 Days Miracle line. What sells, what the claims rules change, what to stock.
Read more →Round Lab Wholesale in Europe: What Retailers Should Know Before Ordering
Round Lab's 1025 Dokdo toner is Korea's daily hydration default, and its birch juice sunscreen a European favourite. What to stock and what to check.
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