Trade insights
Wholesale Guide · Brand guides
Notes on sourcing, assortment and margin for European retailers stocking K-beauty.
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Isntree Wholesale in Europe: What Retailers Should Know Before Ordering
Isntree is the ingredient nerd's K-beauty brand, with Europe's favourite hyaluronic sun gel. What sells, what it fits, what to verify before ordering.
Read more →Beauty of Joseon Wholesale in Europe: What Retailers Should Know Before Ordering
Beauty of Joseon pairs hanbang ingredients with the EU's favourite Korean sunscreen. Hero SKUs, retail formats, and what to check before ordering.
Read more →TIRTIR Wholesale in Europe: What Retailers Should Know Before Ordering
TIRTIR's Mask Fit Red Cushion made Korean base makeup a European category. Shade ranges, milk toner, and what to verify before ordering.
Read more →SKIN1004 Wholesale in Europe: What Retailers Should Know Before Ordering
SKIN1004 is the sensitive-skin banker of K-beauty. Centella from Madagascar, a top-rated sun serum, and the gentlest sell in the category.
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