Trade insights
Wholesale Guide · Starting out
Notes on sourcing, assortment and margin for European retailers stocking K-beauty.
All posts
Profit Margin on Korean Cosmetics: What Retailers Actually Keep
What retailers actually keep on Korean cosmetics. Markup versus margin, the VAT inside the shelf price, and what discounts, testers and expiry take.
Read more →Sample Orders: How to Test a Supplier and a Range Before Committing
Sample orders done right. Why a small paid first order beats free samples, what to test when it arrives, and the receiving checklist inside.
Read more →How to Train Shop Staff to Sell Korean Skincare in One Afternoon
Train shop staff to sell Korean skincare in one afternoon. Two questions, the routine order, skin triage without diagnosing, plus the training sheet.
Read more →The K-Beauty Wholesale Glossary: 38 Terms Buyers Meet on Price Lists and Invoices
Thirty-eight wholesale and K-beauty terms buyers meet on price lists and invoices, from MOQ to reverse charge, each explained in one or two sentences.
Read more →MOQ, MOA and Case Quantity: Three Minimums That Get Confused
MOQ, MOA and case quantity are three different minimums, and confusing them is the most common first-order mistake. The mixing maths on one page.
Read more →Returns, Damages and Short Shipments in Cosmetics Wholesale: What Is Normal
What is normal in cosmetics wholesale when goods arrive damaged, short or wrong. Claim windows, photo evidence, and how to receive a delivery prope...
Read more →