Needly
Needly is positioned around mild, uncomplicated daily skincare — formulas designed for regular use and reactive skin rather than strong actives. It sits comfortably next to the larger derma names as a gentler, accessibly priced option, and works well for stores building out a sensitive-skin section of their K-beauty offer.
Needly is held in EU stock at our Vienna warehouse — EU-labelled, CPNP-registered and dispatched within 24–48 hours. Build one mixed order across 70+ K-beauty brands from €500, and see wholesale prices as soon as your trade account is approved. Apply for a trade account to open pricing.