Hidden Champions

Hidden Champions: 37 products with strong sell-through outside the usual top-12 brand lists — AXIS-Y's vegan collagen eye serum, Mary & May's idebenone-blackberry cream, Eqqualberry's Swimming Pool toner and Isntree's hyaluronic cream. These are the SKUs that give your shop an assortment competitors can't copy from a chart list.

• AXIS-Y Vegan Collagen Eye Serum 10ml — EAN 8809634610881
• Mary & May Idebenone + Blackberry Complex Cream — EAN 8809670680879
• Eqqualberry Swimming Pool Daily Facial Toner — EAN 8809875456460
• Isntree Hyaluronic Acid Moist Cream 100ml — EAN 8809686383559

Minimum order is EUR 500; everything is CPNP-registered, EU-labelled and dispatched from our Vienna warehouse 1–2 working days after payment. Wholesale prices unlock after your trade account is approved. Related guides: K-beauty brands nobody else stocks, exclusivity in K-beauty wholesale.