Korean Cosmetics Distributor Germany: Order from Vienna

If you are looking for a Korean cosmetics distributor for Germany, the shortest route often runs through Vienna. The Glow Trade holds 70+ K-beauty brands — including COSRX, Beauty of Joseon, ANUA, SKIN1004, Torriden and Medicube — in an EU warehouse, already CPNP-registered and EU-labelled, and dispatches wholesale orders within 24–48 hours, with parcels typically reaching German addresses the next working day after dispatch. There is no contract, the minimum order is €500 (reorders included), and trade prices are visible once your account is approved, usually within one to two working days.

A Korean Cosmetics Distributor for Germany, Austria and Switzerland

The Glow Trade is the wholesale arm of mimo studio GmbH, the Austrian company behind the Mimo Mimo retail stores. That matters more than it sounds: the wholesale range is not assembled from a supplier catalogue, but from what actually sells across our own tills. When you ask which SKUs to start with in a pharmacy, salon or online shop, the answer comes from real sell-through data, not from a brochure.

All stock is imported into the EU, notified in the CPNP portal and labelled to EU requirements before it reaches the shelf. You can browse the full range in our catalogue at any time; wholesale prices unlock after trade-account approval. Support is available in German and English, which for most DACH buyers removes the last practical barrier — no late-night calls to Seoul, no translated spec sheets.

Why Vienna Beats Ordering from Seoul

Buying direct from Korea looks cheaper per unit until you cost the whole chain: freight, customs clearance, import VAT financing, compliance work and the weeks of lead time in between. For a retailer in Germany, the comparison usually looks like this:

	From our Vienna warehouse	Direct from a Korean supplier
Delivery to Germany	Dispatch in 24–48h; typically next working day after dispatch	1–4 weeks by air or sea, plus clearance time
Customs duty and import VAT	None — goods are already in free circulation in the EU	Payable at the border, plus broker fees
CPNP notification	Already done	Your responsibility as the importer
Responsible person (EU Reg. 1223/2009)	Handled before stock is sold	You must appoint or become one
Labelling	EU-compliant labels applied	You arrange re-labelling yourself
Minimum order	€500, including reorders	Often full cartons or high per-SKU MOQs
Contract	None	Varies; annual commitments are common

Compliance is the hidden cost

Under the EU Cosmetics Regulation, whoever first places a product on the EU market is the importer and needs a responsible person, a product information file, a CPNP notification and compliant labelling for every single reference. For a boutique or pharmacy adding K-beauty as a category, that workload rarely pays off. When you buy stock that is already in free circulation from an EU-based distributor, none of it lands on your desk — you receive goods you can put straight on the shelf and simply resell.

VAT and Reverse Charge: Buying from an EU Distributor Outside Germany

Because we ship from Austria, orders to German businesses are intra-Community supplies. With a valid German VAT ID (USt-IdNr.), the invoice is issued without Austrian VAT; you account for German acquisition VAT in your own return and, in the normal case, deduct it as input VAT in the same filing — for most retailers a cash-flow-neutral formality rather than a cost.

Austrian buyers receive a standard domestic invoice with Austrian VAT, deductible as input tax in the usual way. Switzerland sits outside the EU VAT area, so exports are treated differently — Swiss buyers are welcome to raise this in the trade-account application and we will clarify options case by case. Invoices and support are available in German, which keeps the paperwork readable for your accountant. This is general information, not tax advice; confirm the details for your own setup with your tax adviser.

Getting Started: A Short Checklist

The process is deliberately simple — the full flow is described on how it works. Before your first order, make sure you have:

• A registered business (retail, pharmacy, salon or online shop) and, for cross-border EU orders, a valid VAT ID
• An idea of your opening range — we can suggest proven starters per brand based on our own retail sell-through
• A first order of at least €500; the same minimum applies to reorders, so you can restock in small, low-risk increments
• A trade-account application — approval usually takes one to two working days, after which prices are visible
• Space in your planning for a fast cycle: dispatch within 24–48 hours means you can reorder against actual demand instead of forecasting a quarter ahead

FAQ

The short version below; the full list lives on our FAQ page.

What is the minimum order for German retailers?

€500 per order, including reorders. There is no annual contract and no volume commitment — you order what your shelf needs, when it needs it.

How fast is delivery to Germany?

Orders are dispatched from Vienna within 24–48 hours. Parcels to German and Austrian addresses typically arrive the next working day after dispatch, so a Monday order is usually sellable stock the same week.

Do you provide German-language support and invoices?

Yes. Support is available in German and English, and invoices are issued in a format suitable for intra-EU reverse-charge treatment when you provide a valid VAT ID.

Are the products compliant for resale in the EU?

Yes. All stock is imported into the EU, CPNP-notified and EU-labelled before sale. You resell goods already placed on the EU market, so the importer obligations under the Cosmetics Regulation do not transfer to you.

If you sell — or want to start selling — Korean skincare in Germany, Austria or Switzerland, the practical move is to test the category with one small order rather than a container. Apply for a trade account: approval takes one to two working days, prices unlock immediately afterwards, and your first €500 order can be on its way from Vienna within 48 hours.