{"title":"The Essentials","description":"\u003cp\u003eThe Essentials: the 15 products we believe no K-beauty shelf should be without — Anua's Heartleaf 77 toner, Beauty of Joseon's Relief Sun, ROUND LAB's Dokdo cleanser, TIRTIR's Mask Fit cushion and AXIS-Y's dark-spot serum. Distilled from our own retail sell-through, this is the shortest path to a credible opening assortment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnua Heartleaf 77% Soothing Toner 500ml\u003c\/strong\u003e — EAN 8809640734700\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeauty of Joseon Relief Sun Aqua-Fresh Rice + B5\u003c\/strong\u003e — EAN 8809968130277\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRound Lab 1025 Dokdo Cleanser 150ml\u003c\/strong\u003e — EAN 8809738608364\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTIRTIR Mask Fit Red Cushion SPF40 PA++\u003c\/strong\u003e — EAN 8809928135830\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMinimum order is EUR 500; everything is CPNP-registered, EU-labelled and dispatched from our Vienna warehouse 1–2 working days after payment. Wholesale prices unlock after your \u003ca href=\"\/pages\/apply\"\u003etrade account\u003c\/a\u003e is approved. Related guides: \u003ca href=\"\/blogs\/wholesale-guide\/building-your-first-k-beauty-shelf\"\u003ebuilding your first K-beauty shelf\u003c\/a\u003e, \u003ca href=\"\/blogs\/wholesale-guide\/how-much-inventory-to-open-a-k-beauty-store\"\u003ehow much inventory to open a K-beauty store\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"skin1004-skin1004-madagascar-centella-ampoule-100ml","title":"SKIN1004 – Madagascar Centella Ampoule, 100ml","description":"\u003cp\u003eThis concentrated ampoule targets the treatment step with a high active load. It is formulated with Centella Asiatica to help comfort sensitive-looking skin. The finish is light enough for daily use in any season.\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"Default","offer_id":60207785967950,"sku":"SKIN-98","price":9.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/SKIN1004-Madagascar-Centella-Ampoule-100ml.png?v=1788379370"},{"product_id":"tirtir-mask-fit-red-cushion-18g-25n-mocha","title":"TIRTIR – Mask Fit Red Cushion, 18g, 25N Mocha","description":"\u003cp\u003eThis mask concentrates a treatment step into a single application. The texture sinks in without tack, so it sits well under make-up.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60208967221582,"sku":"TIRTIR-110","price":12.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/res_72612594fe50c96e5a3a4f2f1560ad50.avif?v=1788380696"},{"product_id":"dr-althea-147-barrier-cream-50ml-renewal-1","title":"Dr. Althea – 147 Barrier Cream, 50ml RENEWAL","description":"\u003cp\u003eThe 147 Barrier Cream is a nutrient-rich ointment formulated to strengthen the skin's barrier, providing deep hydration and nourishment. Enriched with Azulene, derived from Chamomile flower oil, it effectively soothes irritated and sensitive skin, aiding in the improvement of acne and reducing facial redness.\u003c\/p\u003e","brand":"Dr. Althea","offers":[{"title":"Default","offer_id":60209011163470,"sku":"ALTHEA-55","price":10.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/dr--althea---147-barrier-cream--50ml-renewal.png?v=1785748817"},{"product_id":"tirtir-mask-fit-red-cushion-spf40-pa-18g-shade-29c-taupe-beige","title":"TIRTIR – Mask Fit Red Cushion SPF40 PA++ – 18g – Shade 29C Taupe Beige","description":"\u003cp\u003eThis mask concentrates a treatment step into a single application. The finish is light enough for daily use in any season.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60209039409486,"sku":"TIRTIR-99","price":10.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/TirTir-Mask-Fit-Red-Cushion-18g-16-2-1-800x800-1.jpg?v=1788381026"},{"product_id":"tirtir-mask-fit-red-cushion-18g-shade-21c-cool-ivory","title":"TIRTIR – Mask Fit Red Cushion- 18g – Shade 21C Cool Ivory","description":"\u003cp\u003eThis mask concentrates a treatment step into a single application. The texture sinks in without tack, so it sits well under make-up.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60209039933774,"sku":"TIRTIR-96","price":10.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/TirTir-Mask-Fit-Red-Cushion-18g-2-800x800-1.jpg?v=1788381039"},{"product_id":"tirtir-mask-fit-red-cushion-18g-shade-15c-fair-porcelain","title":"TIRTIR – Mask Fit Red Cushion – 18g – Shade 15C Fair Porcelain","description":"\u003cp\u003eThis mask concentrates a treatment step into a single application. It leaves a comfortable, non-greasy finish.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60209040163150,"sku":"TIRTIR-95","price":12.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/TirTir-Mask-Fit-Red-Cushion-18g-6.jpg?v=1788381048"},{"product_id":"tirtir-mask-fit-red-cushion-spf40-pa-18g-30n-rich-honey","title":"TirTir – Mask Fit Red Cushion SPF40 PA++ – 18g – 30N Rich Honey","description":"\u003cp\u003eThis mask concentrates a treatment step into a single application. It is formulated with honey extract to support comfortable, well-hydrated skin. It absorbs quickly and layers cleanly under the rest of the routine.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60209186668878,"sku":"TIRTIR-08","price":12.65,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/30n_good-1.png?v=1788381523"},{"product_id":"tirtir-mask-fit-red-cushion-21w-natural-ivory-18-g","title":"TirTir – Mask Fit Red Cushion 21W Natural Ivory 18 G","description":"\u003cp\u003eThis mask concentrates a treatment step into a single application. It absorbs quickly and layers cleanly under the rest of the routine.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60209187029326,"sku":"TIRTIR-05","price":10.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/21w_good-1.png?v=1788381531"},{"product_id":"purito-seoul-oat-in-calming-gel-cream-100ml-2","title":"PURITO – Seoul Oat‑in Calming Gel Cream, 100ml","description":"\u003cp\u003eThe Oat-In Calming Gel Cream is a lightweight, soothing moisturizer featuring 77% oat seed water for intense hydration and calming effects. Its gel texture absorbs quickly, leaving the skin refreshed without greasiness.\u003c\/p\u003e","brand":"Purito","offers":[{"title":"Default","offer_id":60209285988686,"sku":"PURITO-13","price":6.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/purito---seoul-oat-in-calming-gel-cream--100ml.png?v=1785749540"},{"product_id":"purito-mighty-bamboo-panthenol-cream-100ml-1","title":"PURITO – Mighty Bamboo Panthenol Cream, 100ml","description":"\u003cp\u003eThe Mighty Bamboo Panthenol Cream deeply hydrates and repairs sensitive skin with 10% Panthenol and a soothing blend of Centella Asiatica and Squalane. Its rich yet non-greasy texture helps restore the skin’s lipid barrier, improving resilience and moisture retention.\u003c\/p\u003e","brand":"Purito","offers":[{"title":"Default","offer_id":60209370300750,"sku":"PURITO-05","price":8.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/purito---mighty-bamboo-panthenol-cream--100ml.png?v=1785749817"},{"product_id":"barulab-the-clean-vegan-aha-bha-mask-1-sheet-1","title":"Barulab – The Clean Vegan AHA\/BHA Mask, 1 sheet","description":"\u003cp\u003eExperience the magic of Barulab's Clean Vegan AHA\/BHA Mask, designed to unveil luminous, smooth skin using 10 EVE Vegan certified sheet masks. Each mask harnesses the power of Tartaric Acid and Betaine Salicylate, expertly combined with soothing Allantoin and Licorice Root extract for effective, gentle exfoliation.\u003c\/p\u003e","brand":"BARULAB","offers":[{"title":"Default","offer_id":60209387012430,"sku":"BARULAB-01","price":0.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/barulab---the-clean-vegan-aha-bha-mask--1-sheet.png?v=1785749883"},{"product_id":"tirtir-mask-fit-red-cushion-spf40-pa-18g-17w-french-vanilla-2","title":"TirTir – Mask Fit Red Cushion SPF40 PA++ – 18g – 17W French Vanilla","description":"\u003cp\u003eTIRTIR Mask Fit Red Cushion is a high-coverage cushion foundation that provides a flawless finish while ensuring long-lasting wear. This lightweight, breathable formula is designed to stay put even under a face mask, preventing smudging and transfer.\u003c\/p\u003e","brand":"TIRTIR","offers":[{"title":"Default","offer_id":60209425023310,"sku":"TIRTIR-03","price":14.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/tirtir---mask-fit-red-cushion-spf40-pa-----18g---17w-french.png?v=1785749964"},{"product_id":"round-lab-birch-juice-moisturizing-sun-cream-spf50-pa-50ml-2","title":"Round Lab – Birch Juice Moisturizing Sun Cream SPF50+ PA++++ – 50ml","description":"\u003cp\u003eShield and nurture your skin with Round Lab's Birch Juice Moisturizing Sunscreen SPF 50+ PA++++. More than just sun protection, this formula merges the hydrating prowess of Inje Birch Extract and Vita-Hyaluronic Acid, ensuring your skin remains dewy and revitalized.\u003c\/p\u003e","brand":"ROUND LAB","offers":[{"title":"Default","offer_id":60209449664846,"sku":"ROUND-23","price":7.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/round-lab---birch-juice-moisturizing-sun-cream-spf50--pa.png?v=1785749990"},{"product_id":"dr-althea-345-relief-cream-50ml-1","title":"Dr. Althea – 345 Relief Cream, 50ml","description":"\u003cp\u003eThe 345 Relief Cream is a nutrient-rich gel cream designed to address blemishes, nourish the skin, and provide soothing care. Its lightweight formula effectively manages post-acne concerns without leaving a heavy residue.\u003c\/p\u003e","brand":"Dr. Althea","offers":[{"title":"Default","offer_id":60209531126094,"sku":"ALTHEA-7","price":10.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/dr--althea---345-relief-cream--50ml.png?v=1785750123"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-50ml-2","title":"Beauty of Joseon – Relief Sun Rice + Probiotics SPF50+, 50ml","description":"\u003cp\u003eSoothe and protect your skin with Beauty of Joseon's Relief Sun, a lightweight organic sunscreen that feels as comfortable as a moisturizing cream. 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ROUND LAB's 1025 Dokdo Cleanser elevates the mundane daily wash into a nourishing experience.\u003c\/p\u003e","brand":"ROUND LAB","offers":[{"title":"Default","offer_id":60210052759886,"sku":"ROUND-11","price":4.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/round-lab---1025-dokdo-cleanser---150ml.png?v=1785750957"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml-2","title":"Beauty of Joseon – Relief Sun Aqua-Fresh Rice + B5 SPF50+ PA++++, 50ml","description":"\u003cp\u003eThis lightweight, hydrating sunscreen offers broad-spectrum SPF50+ PA++++ protection against harmful UV rays. 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At its core, this toner boasts an impressive 77% Houttuynia Cordata Extract, a natural soothing hero that embraces sensitive skin with care.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default","offer_id":60210071273806,"sku":"ANUA-2","price":16.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/9392\/1102\/files\/anua---heartleaf-77--soothing-toner--500ml.png?v=1785751046"}],"url":"https:\/\/theglowtrade.com\/collections\/the-essentials.oembed","provider":"The Glow Trade","version":"1.0","type":"link"}